Strategic support on demand

For companies that need experienced marketing direction - whether it’s for a specific project, a period of transition or to strengthen in-house capabilities - I offer flexible strategic support shaped around your team, your challenges and you goals.

My background

I’ve spent more than two decades leading marketing across fitness, tech, automotive and FMCG — from early-stage scale-ups to global brands.

That range is intentional. Marketing principles are universal, and working across industries has enabled me to cross-pollinate ideas and approaches — challenging assumptions and opening up new ways of thinking.

This perspective is grounded and proven in first-hand experience spanning marketing and brand strategy, creative direction, digital marketing, product development, building global teams and cross-functional leadership.

If you’d like the full career path, you’ll find it on my LinkedIn.

  • Fractional work isn’t just about filling a gap — it’s about stepping in with clarity, new energy and the ability to make sense of things quickly.

    I bring a structured, visual way of thinking that cuts through noise, spots patterns and turns scattered activity into a plan your team can move forward with.

    I work inside the business, not around it: aligning marketing with sales, product and operations; creating cohesion where it’s slipping; and giving teams the direction and confidence to move forward as one.

    • An outside perspective with inside understanding
      I quickly grasp the reality of your business and identify opportunities that teams close to the work may not see.

    • Strategic clarity
      I help teams focus on what matters most, aligning marketing with other business activities.

    • Structure and momentum
      From frameworks to workflows, I build order that keeps teams moving and aligned.

    • Transformational leadership style
      I build on people’s strengths, fostering team-collaboration and creating space for experimentation and growth.

    • Experience that spans channels and disciplines
      Two decades across marketing, operations, planning and creative direction mean I understand how functions work together — and where they don’t.

    • … alongside a firm devotion to whiteboards and post-its.

    • Fractional Head of Marketing / Marketing Lead

    • Strategic consulting for founders and leadership teams

    • Interim or temporary marketing leadership

    • Cross-functional project support

    • Brand, messaging or go-to-market strategy

    • Creative direction and campaign planning

    • Team coaching, alignment and workshops

    • Companies without in-house strategic marketing leadership

    • Startups and scale-ups navigating growth

    • Teams facing organisational change or capacity gaps

    • Founders needing an experienced partner to create structure and direction

    • Businesses preparing for investment, expansion or restructuring

need fractional support?