Strategic support on demand

For companies that need experienced marketing direction - whether it’s for a specific project, a period of transition or to strengthen in-house capabilities - I offer flexible strategic support shaped around your team, your challenges and you goals.


Katya Lebedeva, Fractional Marketing Support

My background

I’ve spent more than two decades leading marketing across fitness, tech, automotive and FMCG — from early-stage scale-ups to global brands.

That range is intentional. Marketing principles are universal, and working across industries has enabled me to cross-pollinate ideas and approaches — challenging assumptions and opening up new ways of thinking.

This perspective is grounded and proven in first-hand experience spanning marketing and brand strategy, creative direction, digital marketing, product development, building global teams and cross-functional leadership.

If you’d like the full career path, you’ll find it on my LinkedIn.

  • Fractional work isn’t just about filling a gap — it’s about stepping in with clarity, new energy and the ability to make sense of things quickly.

    I bring a structured, visual way of thinking that cuts through noise, spots patterns and turns scattered activity into a plan your team can move forward with.

    I work inside the business, not around it: aligning marketing with sales, product and operations; creating cohesion where it’s slipping; and giving teams the direction and confidence to move forward as one.

    • An outside perspective with inside understanding
      I quickly grasp the reality of your business and identify opportunities that teams close to the work may not see.

    • Strategic clarity
      I help teams focus on what matters most, aligning marketing with other business activities.

    • Structure and momentum
      From frameworks to workflows, I build order that keeps teams moving and aligned.

    • Transformational leadership style
      I build on people’s strengths, fostering team-collaboration and creating space for experimentation and growth.

    • Experience that spans channels and disciplines
      Two decades across marketing, operations, planning and creative direction mean I understand how functions work together — and where they don’t.

    • … alongside a firm devotion to whiteboards and post-its.

    • Fractional Head of Marketing / Marketing Lead

    • Strategic consulting for founders and leadership teams

    • Interim or temporary marketing leadership

    • Cross-functional project support

    • Brand, messaging or go-to-market strategy

    • Creative direction and campaign planning

    • Team coaching, alignment and workshops

    • Companies without in-house strategic marketing leadership

    • Startups and scale-ups navigating growth

    • Teams facing organisational change or capacity gaps

    • Founders needing an experienced partner to create structure and direction

    • Businesses preparing for investment, expansion or restructuring

need fractional support?