How it all began

It actually started many years ago in the unlikeliest of places: a grammar class. Faced with pages of rules that read like ancient code, a teacher had shared a hack — condense everything into a visual shorthand, a conspect. Suddenly, chaos turned into clarity.

That very moment hard-wired a lifelong love of structure and visual concepting into my brain - which, in hindsight, explains my obsession with whiteboards and mind maps.

Over the last 20 years, that instinct has driven how I work - from using marketing to connect the organisation and guide strategy, to building brand architecture that permeates every part of the business.

I started Konspekt to bring clarity and direction to businesses that want to see more impact from their marketing. My experience-based, step-by-step method distills complexity into sharp focus, aligns fragmented activities into coherent plans and provides scalable tools for growth.

Because great marketing starts with something as simple as structure.